inspiring solutions

Quick — we need a brochure now!

No you don’t, you need a muppet in a jiffy bag. Why would we say that? Because a brochure is not the solution until the problem is known. We prefer to explore your real needs. Only then can we arrive at the best solution. It might be a brochure. It could just as well be a muppet in a jiffy bag. Which it was, for an independent garage. We tied a label to the toy which said: "If you'd rather not have me working on your car, call (company name) on (phone number) now."
It cost the garage less than a brochure and brought in 30 new customers in the first week. Did we mention that we dipped the muppets in used engine oil?

Pure gold

The best design solutions are sometimes so obvious we miss them. That was the case with a client who commissioned us to design their product brochure. Rather late in the day our graphic designer spotted a dog-eared book lying on a table in the company’s reception area. It was a visitors book going back 10 years with hundreds of glowing testimonials from satisfied customers. “But this is pure gold!” He exclaimed. We used the testimonials as a running narrative and re-designed the brochure around them.
The result? Sales increased by 25%.

What’s wrong with my photographs?!

"Nothing, if they stay on your PC", we explained to the client. “Everything if we use them in your posh holiday brochure”. “But it will cost a packet to send a photographer to Spain,” they objected.“ True”, we replied, “but not as much as it will cost you in lost bookings if you use those pictures.”
We are happy to say that this company trusted our judgement. The result? They recovered the cost of a two-week photoshoot in one season and increased bookings by 14%.

We listen and learn...

With over 200 items of furniture to shoot in less than a week for a 60-page brochure we and our client were at our wits end trying to find ways of reducing costs without compromising quality. It was then that their young warehouseman suggested shooting on site.
“You must be joking!” objected our client. “The paint’s peeling off the walls and the place is filthy.” Eventually we persuaded them to try a test shoot at our expense. In three days we had a dummy brochure to show them. The contrast between the crumbling old warehouse and their carefully lit hi-tech furniture was stunning. The result? A brochure that blew the competition away and saved a fortune in studio costs. All because a warehouseman made a crazy suggestion that a client was brave enough to follow.

It's inspiring solutions like these that keep our clients coming back for more. Why not join them?